72% of customers won’t take action until they read reviews.
A single business review can lift its conversions by 10%
Google accounts for 57.5% of all reviews worldwide
More than half of consumers won’t use a business if it has less than a 4* rating
70% of consumers need to read at least four reviews before they can trust a business
Customers could spend 31% more on a business with great reviews
94% say a bad online review has convinced them to avoid a business.